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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
Material type:
TextLanguage: English Publication details: Delhi : Pearson/Prentice Hall, c2004.Edition: 5th edDescription: xviii, 652 p. : ill., map ; 24 cmISBN: - 0131138650
- 8129704536
- 658.8 22 LOS 2004
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Books
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Eastern University Library General Stacks | 658.8 LOS 2004 (Browse shelf(Opens below)) | Available | 07169 | ||
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Books
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Eastern University Library General Stacks | 658.8 LOS 2004 (Browse shelf(Opens below)) | Not For Loan | 07170 |
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| 658.8 LEM 2011 Marketing : | 658.8 LIM 1992 Marketing models / | 658.8 LIM 1992 Marketing models / | 658.8 LOS 2004 Services marketing : | 658.8 LOS 2004 Services marketing : | 658.8 LUM 1987 Marketing research / | 658.8 MAB 2007 Branding unbound : |
Includes bibliographical references and indexes.
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