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A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.
Material type:
TextLanguage: English Series: The Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, c2000.Edition: 8th edDescription: xviii, 318 p. : ill. ; 24 cmISBN: - 0073661511
- 658.8 21 PEP 2000
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Eastern University Library General Stacks | 658.8 PEP 2000 (Browse shelf(Opens below)) | Not For Loan | 00944 | ||
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Eastern University Library General Stacks | 658.8 PEP 2000 (Browse shelf(Opens below)) | Available | 00945 |
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| 658.8 PEC 2005 Consumer behavior and marketing strategy / | 658.8 PEC 2005 Consumer behavior and marketing strategy / | 658.8 PEP 2000 A preface to marketing management / | 658.8 PEP 2000 A preface to marketing management / | 658.8 PLB 2011 The branded mind : | 658.8 PRM 2010 Marketing: | 658.8 PRM 2012 Marketing management : |
Includes bibliographical references and index.
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