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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Material type:
TextLanguage: English Series: McGraw-Hill/Irwin series in marketingPublication details: New Delhi : Tata McGraw-Hill, c2005.Edition: 7th edDescription: xvi, 579 p. : ill. ; 24 cmISBN: - 0072864877
- 0071111778
- 9780070601581
- 0070601585
- 658.8 22 PEC 2005
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Eastern University Library General Stacks | 658.8 PEC 2005 (Browse shelf(Opens below)) | Available | 11401 | ||
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Eastern University Library General Stacks | 658.8 PEC 2005 (Browse shelf(Opens below)) | Not For Loan | 11402 | ||
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Eastern University Library General Stacks | 658.8 PEC 2005 (Browse shelf(Opens below)) | Available | 11403 | ||
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Books
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Eastern University Library General Stacks | 658.8 PEC 2005 (Browse shelf(Opens below)) | Available | 11404 |
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| 658.8 PEB 2006 Basic marketing : | 658.8 PEC 2005 Consumer behavior and marketing strategy / | 658.8 PEC 2005 Consumer behavior and marketing strategy / | 658.8 PEC 2005 Consumer behavior and marketing strategy / | 658.8 PEC 2005 Consumer behavior and marketing strategy / | 658.8 PEP 2000 A preface to marketing management / | 658.8 PEP 2000 A preface to marketing management / |
Various multi-media instructional materials are available to supplement the text.
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