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The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand / Erik du Plessis.
Material type:
TextLanguage: English Publication details: London ; Philadelphia : Kogan Page, c2011.Description: xvii, 251 p. : ill. ; 25 cmISBN: - 9780749461256
- 074946125X
- 9780749462987
- 0749462981
- 658.8 22 PLB 2011
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Eastern University Library General Stacks | 658.8 PLB 2011 (Browse shelf(Opens below)) | Not For Loan | 11501 |
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| 658.8 PEC 2005 Consumer behavior and marketing strategy / | 658.8 PEP 2000 A preface to marketing management / | 658.8 PEP 2000 A preface to marketing management / | 658.8 PLB 2011 The branded mind : | 658.8 PRM 2010 Marketing: | 658.8 PRM 2012 Marketing management : | 658.8 PRM 2012 Marketing management : |
Includes bibliographical references (p. [245]-246) and index.
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