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Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy.

By: Contributor(s): Material type: TextTextLanguage: English Series: The Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, c1999.Edition: 13th edDescription: xxiv, 791, 31 p. : ill. ; 29 cmSubject(s): DDC classification:
  • 658.8 21 PEB 1999
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Eastern University Library General Stacks 658.8 PEB 1999 (Browse shelf(Opens below)) Not For Loan 03946

Includes bibliographical references (p. 743-786) and index.

System requirements for accompanying computer disc: IBM-compatible, pentium 133mhz or faster, sound card, 32mb of hard drive, and 4 speed CD-Rom, with Windows 95 or later.

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