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Consumer behavior : buying, having, and being / Michael R. Solomon.

By: Material type: TextTextLanguage: English Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2004.Edition: 6th edDescription: xxv, 694 p. : col. ill. ; 29 cmISBN:
  • 8131706346
Subject(s): DDC classification:
  • 658.8 23 SOC 2004
Online resources:
Contents:
Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Eastern University Library General Stacks 658.8 SOC 2004 (Browse shelf(Opens below)) Available 07760

Includes bibliographical references and indexes.

Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.

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Last Updated on 16 October 2024
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