Applications in basic marketing : clippings from the popular business press /
Material type:
Continuing resourceLanguage: English Publication details: Bosto: McGraw-Hill/Irwin, c2005Edition: 2004-05Description: v. : ill. ; 26 cmISBN: - 0072864702
- 658.8 23 PEA 1990
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Eastern University Library General Stacks | 658.8 PEA 1990 (Browse shelf(Opens below)) | Not For Loan | 07162 | ||
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Eastern University Library General Stacks | 658.8 PEA 1990 (Browse shelf(Opens below)) | Available | 07163 |
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| 658.8 MIC 2001 CIW e-commerce designer certification bible / | 658.8 MIM 2005 Modern marketing management / | 658.8 PEA 1990 Applications in basic marketing : | 658.8 PEA 1990 Applications in basic marketing : | 658.8 PEA 2005 Applications in basic marketing : | 658.8 PEB 1999 Basic marketing : | 658.8 PEB 2002 Basic marketing : |
Latest issue consulted: 2004/2005.
Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005>
Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr.
Includes bibliographical references.
"Clippings from the popular business press."
Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.
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