Applications in basic marketing : clippings from the popular business press /

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Continuing resourceLanguage: English Publication details: Bosto: McGraw-Hill/Irwin, c2005Edition: 2004-05Description: v. : ill. ; 26 cmISBN:

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Summary: "Clippings from the popular business press."

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Eastern University Library General Stacks	658.8 PEA 1990 (Browse shelf(Opens below))	Not For Loan		07162
Books	Eastern University Library General Stacks	658.8 PEA 1990 (Browse shelf(Opens below))	Available		07163

Latest issue consulted: 2004/2005.

Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005>

Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr.

Includes bibliographical references.

"Clippings from the popular business press."

Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.

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