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Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.

By: Contributor(s): Material type: TextTextLanguage: English Series: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2004.Description: 1v.(various pagings): col. ill. ; 28 cmISBN:
  • 0072547030
  • 007121478X
Subject(s): DDC classification:
  • 658.8 21 KEM 2004
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Item type Current library Call number Status Date due Barcode
Books Books Eastern University Library General Stacks 658.8 KEM 2004 (Browse shelf(Opens below)) Available 07093
Books Books Eastern University Library General Stacks 658.8 KEM 2004 (Browse shelf(Opens below)) Not For Loan 07094
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658.8 KEG 2005 Global marketing / 658.8 KEL 2006 Loyalty myths : 658.8 KEM 2004 Marketing : 658.8 KEM 2004 Marketing : 658.8 KES 2008 Strategic brand management : 658.8 KES 2008 Strategic brand management : 658.8 KES 2008 Strategic brand management :

Includes bibliographical references (CN1-CN14) and index.

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Last Updated on 16 October 2024
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