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Principles of marketing / Philip Kotler, Gary Armstrong.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Delhi : Pearson Prentice Hall, c2006.Edition: 11th edDescription: xx, 651, [94] p. : col. ill. ; 24 cmISBN:
  • 0131469185
  • 8178086549
Subject(s): DDC classification:
  • 658.8 22 KOP 2006
Online resources:
Contents:
Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Eastern University Library General Stacks 658.8 KOP 2006 (Browse shelf(Opens below)) Available 05409
Books Books Eastern University Library General Stacks 658.8 KOP 2006 (Browse shelf(Opens below)) Available 05415
Books Books Eastern University Library General Stacks 658.8 KOP 2006 (Browse shelf(Opens below)) Available 05411
Books Books Eastern University Library General Stacks 658.8 KOP 2006 (Browse shelf(Opens below)) Available 05413
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658.8 KOP 2004 Principles of marketing / 658.8 KOP 2004 Principles of marketing / 658.8 KOP 2004 Principles of marketing / 658.8 KOP 2006 Principles of marketing / 658.8 KOP 2006 Principles of marketing / 658.8 KOP 2006 Principles of marketing / 658.8 KOP 2006 Principles of marketing /

Includes bibliographical references and index.

Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.

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Last Updated on 16 October 2024
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