Essentials of CRM : a guide to customer relationship management / Bryan Bergeron.
Material type:
TextLanguage: English Series: Essentials seriesPublication details: New York : Wiley, c2002.Description: xiii, 220 p. : ill. ; 23 cmISBN: - 0471206032
- 658.8 21 BEE 2002
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Eastern University Library General Stacks | 658.8 BEE 2002 (Browse shelf(Opens below)) | Available | Dhanmondi Library | 05859 | ||
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Eastern University Library General Stacks | 658.8 BEE 2002 (Browse shelf(Opens below)) | Available | 05860 |
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| 658.8 BAM 2008 Marketing / | 658.8 BAM 2009 Marketing / | 658.8 BEE 2002 Essentials of CRM : | 658.8 BEE 2002 Essentials of CRM : | 658.8 BEE 2002 Essentials of CRM : | 658.8 BEH 2011 How cool brands stay hot : | 658.8 BLC 2006 Consumer behavior / |
Includes bibliographical references and index.
Overview -- The customer -- The corporation -- Technology -- eCRM -- Evaluating solutions -- Economics of CRM -- Getting there.
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