Essentials of CRM : a guide to customer relationship management / Bryan Bergeron.

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Material type: Text

TextLanguage: English Series: Essentials seriesPublication details: New York : Wiley, c2002.Description: xiii, 220 p. : ill. ; 23 cmISBN:

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Contents:

Overview -- The customer -- The corporation -- Technology -- eCRM -- Evaluating solutions -- Economics of CRM -- Getting there.

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Holdings
Item type	Current library	Call number	Status	Notes	Barcode
Books	Eastern University Library General Stacks	658.8 BEE 2002 (Browse shelf(Opens below))	Not For Loan		07935
Books	Eastern University Library General Stacks	658.8 BEE 2002 (Browse shelf(Opens below))	Available	Dhanmondi Library	05859
Books	Eastern University Library General Stacks	658.8 BEE 2002 (Browse shelf(Opens below))	Available		05860

Includes bibliographical references and index.

Overview -- The customer -- The corporation -- Technology -- eCRM -- Evaluating solutions -- Economics of CRM -- Getting there.

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