International marketing / Philip R. Cateora, John L. Graham.
Material type: TextLanguage: English Series: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/Irwin, c2005.Edition: 12th edDescription: xxxiii, 697 p. : col. ill., col. maps ; 29 cmISBN:- 0072833718
- 658.8 22 CAI 2005
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658.8 BRF 2009 From selling to managing : | 658.8 BRP 2004 The philosophy of branding : | 658.8 CAI 2005 International marketing / | 658.8 CAI 2005 International marketing / | 658.8 CAI 2005 International marketing / | 658.8 CAI 2005 International marketing / | 658.8 CAI 2005 International marketing / |
Includes bibliographical references and indexes.
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