International marketing / Philip R. Cateora, John L. Graham.
Material type: TextLanguage: English Series: The McGraw-Hill/Irwin series in marketingPublication details: New York : Irwin McGraw-Hill, c2002.Edition: 11th edDescription: xxv, 694 p. : ill. ; 29 cmISBN:- 0072398841
- 0071123121
- 658.848 21 CAI 2002
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Eastern University Library General Stacks | 658.848 CAI 2002 (Browse shelf(Opens below)) | Not For Loan | 03888 |
Includes bibliographical references and indexes.
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