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The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer.

By: Material type: TextTextLanguage: English Publication details: London ; Philadelphia : Kogan Page, 2008.Edition: 4th ed., New edDescription: xv, 560 p. : ill. ; 25 cmISBN:
  • 9780749450854
  • 0749450851
  • 8175544406
  • 9788175544406
Subject(s): DDC classification:
  • 658.8343 23 KAN 2009
Online resources:
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Holdings
Item type Current library Call number Status Notes Date due Barcode
Books Books Eastern University Library General Stacks 658.8343 KAN 2009 (Browse shelf(Opens below)) Available Dhanmondi Library 09354
Books Books Eastern University Library General Stacks 658.8343 KAN 2009 (Browse shelf(Opens below)) Available 09356
Books Books Eastern University Library General Stacks 658.8343 KAN 2009 (Browse shelf(Opens below)) Not For Loan 09355
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658.8342 IMM 2007 Motivational marketing : 658.8342 IMM 2007 Motivational marketing : 658.8343 KAN 2009 The new strategic brand management : 658.8343 KAN 2009 The new strategic brand management : 658.8343 KAN 2009 The new strategic brand management : 658.8348 ROM 1994 Multicultural marketing : 658.84 CAI 2007 International marketing /

Includes bibliographical references (p. [531]-544) and index.

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Last Updated on 16 October 2024
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