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The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer.
Material type:
TextLanguage: English Publication details: London ; Philadelphia : Kogan Page, 2008.Edition: 4th ed., New edDescription: xv, 560 p. : ill. ; 25 cmISBN: - 9780749450854
- 0749450851
- 8175544406
- 9788175544406
- 658.8343 23 KAN 2009
| Item type | Current library | Call number | Status | Notes | Date due | Barcode | |
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Books
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Eastern University Library General Stacks | 658.8343 KAN 2009 (Browse shelf(Opens below)) | Available | Dhanmondi Library | 09354 | ||
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Books
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Eastern University Library General Stacks | 658.8343 KAN 2009 (Browse shelf(Opens below)) | Available | 09356 | |||
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Books
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Eastern University Library General Stacks | 658.8343 KAN 2009 (Browse shelf(Opens below)) | Not For Loan | 09355 |
Includes bibliographical references (p. [531]-544) and index.
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