Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.
Material type:
TextPublication details: New York : Business Plus, 2008.Edition: 1st edDescription: viii, 261 p. ; 24 cmISBN: - 9780446178013
- 0446178012
- 658.8 22 BAB 2008
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Eastern University Library General Stacks | 658.8 BAB 2008 (Browse shelf(Opens below)) | Not For Loan | 11494 |
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| 658.8 ANS 2008 Strategic marketing for nonprofit organizations / | 658.8 ANS 2008 Strategic marketing for nonprofit organizations / | 658.8 ARB 2008 Brands under fire / | 658.8 BAB 2008 Branding only works on cattle : | 658.8 BAC 2011 Case studies in marketing / | 658.8 BAC 2011 Case studies in marketing / | 658.8 BAM 2008 Marketing / |
Includes bibliographical references (p. 243-252) and index
Your branding is useless -- Traces in a cloud chamber -- The new Nike -- The rise of the anti-brand -- The myth of the consumer/producer -- The outsourcing of consent -- Games as purpose, not distraction -- It takes a company -- The buzz in buzz marketing -- The emperor's new clothes.
A marketing maverick provides prescriptive advice on how to thrive in a world where pretty pictures and funny tag lines no longer lead to profits.
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