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Marketing research : an applied orientation / Naresh K. Malhotra.
Material type:
TextLanguage: English Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1993.Description: xxxv, 857 p. : ill. (some col.) ; 26 cmISBN: - 0135553504
- 658.83 20 MAM 1993
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Eastern University Library General Stacks | 658.83 MAM 1993 (Browse shelf(Opens below)) | Not For Loan | 02182 |
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| 658.83 CHM 2009 Marketing research : | 658.83 EAM 2006 Marketing research : | 658.83 LUM 1987 Marketing Research / | 658.83 MAM 1993 Marketing research : | 658.83 MAM 2004 Marketing research : | 658.83 MAM 2004 Marketing research : | 658.83 MAM 2004 Marketing research : |
Includes bibliographical references (p. 826-832) and indexes.
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