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Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players / David F. D'Alessandro, with Michele Owens.
Material type:
TextLanguage: English Publication details: New Delhi : Tata McGraw-Hill, c2001.Description: xviii, 185 p. ; 24 cmISBN: - 0070584141
- 658.8 23 DAB 2001
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Eastern University Library General Stacks | 658.8 DAB 2001 (Browse shelf(Opens below)) | Not For Loan | 11492 |
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| 658.8 COS 1991 Sales management : | 658.8 CZI 2013 International marketing / | 658.8 CZM 2001 Marketing Management / | 658.8 DAB 2001 Brand warfare : | 658.8 DHM 2009 Marketing practices in developing economy : | 658.8 DUB 1990 Business etiquette and professionalism / | 658.8 EAC 2009 Consumer behaviour : |
Includes index.
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