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What's in a brand? : Building brand equity through advertising / by John Philip Jones
Material type:
TextLanguage: English Publication details: New Delhi : Tata McGraw-Hill, c1998.Description: xxiii, 335 p. : ill. ; 23 cmISBN: - 9780074632017
- 0074632019
- 658.827 21 JOW 1998
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Eastern University Library General Stacks | 658.827 JOW 1998 (Browse shelf(Opens below)) | Available | 09357 | ||
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Books
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Eastern University Library General Stacks | 658.827 JOW 1998 (Browse shelf(Opens below)) | Available | 09358 | ||
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Books
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Eastern University Library General Stacks | 658.827 JOW 1998 (Browse shelf(Opens below)) | Available | 09359 |
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| 658.827 DUB 2012 Brand management : | 658.827 JOW 1998 What's in a brand? : | 658.827 JOW 1998 What's in a brand? : | 658.827 JOW 1998 What's in a brand? : | 658.827 KAB 2001 24 brand mantras : | 658.827 KAB 2001 24 brand mantras : | 658.827 KES 2003 Strategic brand management : |
Includes bibliographical references and index.
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