Essentials of strategic management / J. David Hunger, Thomas L. Wheelen.
Material type:
TextLanguage: English Publication details: New Delhi : Pearson Education, c2007.Edition: 4th edDescription: xi 192 p. : 24 cmSubject(s): DDC classification: - 658.4 22 HUE 2007
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Eastern University Library Children's Area | 658.4 HUE 2007 (Browse shelf(Opens below)) | Not For Loan | 09416 | ||
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Eastern University Library General Stacks | 658.4 HUE 2007 (Browse shelf(Opens below)) | Available | 09417 |
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| 248.2 SON 2000 New headway : | 338.9 AHD 2004 Development of whom, for whom, by whom / | 658.4 HUE 2007 Essentials of strategic management / | 658.81 KAR 2009 The rural marketing book/ | 822.33 JEH 1982 Hamlet/ | 823.9 NAB 1979 A bend in the river / |
Includes index.
Basic concepts of strategic management -- Corporate governance and social responsibility -- Environmental scanning and industry analysis -- Internal scanning : organizational analysis -- Strategy formulation : situation analysis and business strategy -- Formulation : corporate strategy -- Strategy formulation : functional strategy and strategic choice -- Strategy implemenation: organizing for action -- Strategy implemenation : staffing and leading -- Evaluation and control -- Suggestions for case analysis.
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