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Behind powerful brands : from strategy to campaign / John Philip Jones.
Material type:
TextLanguage: English Publication details: New Delhi ; New York : Tata McGraw-Hill Pub. Co., c2000.Description: xii, 322 p. : ill. (some col.) ; 24 cmISBN: - 0074636642
- 9780074636640
- Powerful brands
- 658.8 21 JOP 2000
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Eastern University Library General Stacks | 658.8 JOP 2000 (Browse shelf(Opens below)) | Not For Loan | 11495 |
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| 658.8 JOG 2000 Global marketing : | 658.8 JOG 2000 Global marketing : | 658.8 JOO 2007 The online millionaire : | 658.8 JOP 2000 Behind powerful brands : | 658.8 KAC 2002 Consumer behavior and managerial decision making / | 658.8 KAC 2002 Consumer behavior and managerial decision making / | 658.8 KAC 2002 Consumer behavior and managerial decision making / |
Includes bibliographical references and index.
In the Indian context.
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