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A branded world : adventures in public relations and the creation of superbrands / Michael Levine.
Material type:
TextLanguage: English Publication details: Hoboken, N.J. : J. Wiley, c2003.Description: xi, 260 p. ; 24 cmISBN: - 0471263664
- 659.2 23 LEB 2003
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Eastern University Library General Stacks | 659.2 LEB 2003 (Browse shelf(Opens below)) | Available | 08586 |
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| 659.1 WEA 2006 Advertising : | 659.135492 BAN 2005 Bangladesh Trade Catalogue 2004 / | 659.2 BAO 2014 The Oxford handbook of corporate reputation / | 659.2 LEB 2003 A branded world : | 659 MIB 2004 Brand lands, hot spots & cool spaces : | 660.28 DOC 2001 Conceptual design of distillation systems / | 660.28 EDO 2001 Optimization of chemical processes / |
Includes bibliographical references (p. 253) and index.
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