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Branding unbound : the future of advertising, sales, and the brand experience in the wireless age / Rick Mathieson.
Material type:
TextLanguage: English Publication details: New Delhi : Printice Hall of India, c2007.Description: ix, 244 p. : ill. ; 24 cmISBN: - 9788120332652
- 658.8 23 MAB 2007
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Eastern University Library General Stacks | 658.8 MAB 2007 (Browse shelf(Opens below)) | Not For Loan | 10629 | ||
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Eastern University Library General Stacks | 658.8 MAB 2007 (Browse shelf(Opens below)) | Available | 10630 | ||
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Books
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Eastern University Library General Stacks | 658.8 MAB 2007 (Browse shelf(Opens below)) | Available | 10631 |
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| 658.8 LOS 2004 Services marketing : | 658.8 LOS 2004 Services marketing : | 658.8 LUM 1987 Marketing research / | 658.8 MAB 2007 Branding unbound : | 658.8 MAB 2007 Branding unbound : | 658.8 MAB 2007 Branding unbound : | 658.8 MAM 1995 Marketing practices and principles / |
Includes bibliographical references (p. [213]-227) and index.
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