Normal view
MARC view
Entry Topical Term
001 - CONTROL NUMBER
- control field: 4288
003 - CONTROL NUMBER IDENTIFIER
- control field: BD-DhEU
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20120828101212.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 120828|| aca||aabn | a|a d
040 ## - CATALOGING SOURCE
- Original cataloging agency: BD-DhEU
- Transcribing agency: BD-DhEU
150 ## - HEADING--TOPICAL TERM
- Topical term or geographic name as entry element: Brand name products
- General subdivision: Management.
670 ## - SOURCE DATA FOUND
- Source citation: Work cat.: (BD-DhEU)0: Keller, Kevin Lane, 1956- 4287, Strategic brand management :, c2003.