Entry Personal Name

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 4096

003 - CONTROL NUMBER IDENTIFIER

• control field: BD-DhEU

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20120811130548.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 120811|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: BD-DhEU
• Transcribing agency: BD-DhEU

100 ## - HEADING--PERSONAL NAME

• Personal name: McDonald, Malcolm.

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (BD-DhEU)0: De Chernatony, Leslie, 1953- 4094, Creating powerful brands in consumer, service and industrial markets /, c2003.