Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 4002

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20120808134211.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 120808|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name as entry element: Branding (Marketing)
• Geographic subdivision: India
• Form subdivision: Case studies.

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)0: Arthur, Ivan. 4000, Brands under fire /, 2008.