MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02062cam a2200337 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
1183 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhEU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20160512131034.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120714s2008 nyua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071494448 (hardcover : alk. paper) |
|
|---|
| International Standard Book Number |
9780071494441 (hardcover : alk. paper) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
BTCTA |
| -- |
BAKER |
| -- |
C#P |
| -- |
YDXCP |
| -- |
BWX |
| -- |
IXA |
| -- |
OCLCQ |
| -- |
DLC |
| -- |
BD-DhEU |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Edition number |
22 |
| Item number |
POG 2008 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Post, Richard S. |
| 9 (RLIN) |
2956 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Global brand integrity management : |
| Remainder of title |
how to protect your product in today's competitive environment / |
| Statement of responsibility, etc |
Richard S. Post and Penelope N. Post. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
McGraw-Hill, |
| Date of publication, distribution, etc |
c2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 309 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction -- Rethinking the business model with brand integrity : an organizing concept -- Brand integrity is more than legal protection -- If a product is valuable, somebody will try to take your profits -- If you do not protect your products, nobody will do it for you -- If you wait until your products are attacked, you will lose -- Protect your products and the bad guys will attack your competition -- Your own products are often your largest competitors for profits -- Continually monitor the marketplace to lower risks and increase profits -- Brand integrity as a basic management tool -- Setting up and managing a brand integrity program -- Questions the CEO should ask about BI metrics. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Name of Cataloguer |
|
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products. |
| 9 (RLIN) |
2957 |
|
|---|
| Topical term or geographic name as entry element |
Trademark infringement |
| General subdivision |
Prevention. |
| 9 (RLIN) |
2958 |
|
|---|
| Topical term or geographic name as entry element |
Product counterfeiting |
| General subdivision |
Prevention. |
| 9 (RLIN) |
2959 |
|
|---|
| Topical term or geographic name as entry element |
Product management. |
| 9 (RLIN) |
2182 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Post, Penelope N. |
| 9 (RLIN) |
2960 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/ecip0712/2007009029.html">http://www.loc.gov/catdir/toc/ecip0712/2007009029.html</a> |
|
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0714/2007009029-d.html">http://www.loc.gov/catdir/enhancements/fy0714/2007009029-d.html</a> |
|
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0806/2007009029-b.html">http://www.loc.gov/catdir/enhancements/fy0806/2007009029-b.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
