Global marketing : (Record no. 699)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00801cam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 228 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhEU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20120612191100.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s201 ii a b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131728147 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | BD-DhEU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| Item number | HOG 2010 |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hollensen, Svend. |
| 9 (RLIN) | 2087 |
| 245 10 - TITLE STATEMENT | |
| Title | Global marketing : |
| Remainder of title | a decision-oriented approach / |
| Statement of responsibility, etc | Svend Hollensen. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | India : |
| Name of publisher, distributor, etc | Pearson Education, |
| Date of publication, distribution, etc | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxix, 753 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Name of Cataloguer | |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Export marketing. |
| 9 (RLIN) | 2088 |
| Topical term or geographic name as entry element | Export marketing |
| Form subdivision | Case studies. |
| 9 (RLIN) | 2089 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Banerjee, Madhumita |
| 9 (RLIN) | 2090 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | Public note | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Eastern University Library | Eastern University Library | General Stacks | 13/10/2010 | Parama | 2 | 1 | 658.8 HOG 2010 | 10274 | 21/06/2015 | 20/02/2015 | 12/06/2012 | Books | Dhanmondi Library | |||||
| Dewey Decimal Classification | Not For Loan | Eastern University Library | Eastern University Library | General Stacks | 17/05/2014 | Parama Pub | 658.8 HOG 2010 | 14101 | 21/05/2014 | 21/05/2014 | Books | 862.00 |