Contemporary Advertising / (Record no. 5729)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00777nam a22002777a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 5763 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhEU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251007115008.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251007b19922025us ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 025609196x |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhEU |
| Language of cataloging | English |
| Transcribing agency | BD-DhEU |
| Modifying agency | BD-DhEU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 659.1 |
| Item number | BOC 1992 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bovee, Courtland L. |
| 9 (RLIN) | 2120 |
| 245 10 - TITLE STATEMENT | |
| Title | Contemporary Advertising / |
| Statement of responsibility, etc | Coutrtland L. Bovee & William F. Arens |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | USA : |
| Name of publisher, distributor, etc | Irwin , |
| Date of publication, distribution, etc | c 1992. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi,718 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes Endnotes, Glossary, |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BBA |
| 590 ## - LOCAL NOTE (RLIN) | |
| Name of Cataloguer | Kamrujjaman |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Contemporary Advertising |
| 9 (RLIN) | 9280 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Arens, William F. |
| 9 (RLIN) | 4341 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Eastern University Library | Eastern University Library | General Stacks | 03/09/2025 | IBA-DU | 659.1 BOC 1992 | 17796 | 07/10/2025 | 1 | 07/10/2025 | Books |