Marketing Management / (Record no. 5647)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00808nam a22003017a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 5681 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhEU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250315104045.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250315b20222025uk ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292404813 |
| International Standard Book Number | 9781292405100 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhEU |
| Transcribing agency | BD-DhEU |
| Modifying agency | BD-DhEU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.8 KOM |
| Item number | 2022 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler,Philip...at all |
| 9 (RLIN) | 8966 |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing Management / |
| Statement of responsibility, etc | Philip Kotler and... at all |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 16th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London ; |
| Name of publisher, distributor, etc | Pearson , |
| Date of publication, distribution, etc | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 805 p .: |
| Other physical details | ill ; |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BBA |
| 590 ## - LOCAL NOTE (RLIN) | |
| Name of Cataloguer | Kamrujjaman |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management |
| 9 (RLIN) | 8967 |
| Topical term or geographic name as entry element | Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller,Kevin Lane |
| 9 (RLIN) | 4227 |
| Personal name | Chernev,Alexander |
| 9 (RLIN) | 8968 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Non-fiction | Eastern University Library | Eastern University Library | General Stacks | 25/02/2025 | Apex Publication | 658.8 KOM 2022 | 17764 | 15/03/2025 | 1 | 400.00 | 15/03/2025 | Books | ||||
| Dewey Decimal Classification | Non-fiction | Eastern University Library | Eastern University Library | General Stacks | 25/02/2025 | Apex Publication | 658.8 KOM 2022 | 17765 | 15/03/2025 | 2 | 400.00 | 15/03/2025 | Books |