Strategic brand management : (Record no. 5051)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00895nam a22002897a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 5102 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhEU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170710094525.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170710b2015 ii ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332542204 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhEU |
| Transcribing agency | BD-DhEU |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.8 |
| Item number | KES 2015 |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic brand management : |
| Remainder of title | building, measuring, and managing brand equity / |
| Statement of responsibility, etc | Kevin Lane Keller, Ambi M. G. Parameswaran, Isaac Jacob. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | India : |
| Name of publisher, distributor, etc | Pearson, |
| Date of publication, distribution, etc | c2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 586p.: |
| Other physical details | ill.; |
| Dimensions | 23cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Name of Cataloguer | |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand management |
| Topical term or geographic name as entry element | Brand name products. |
| Topical term or geographic name as entry element | Strategic planning. |
| Topical term or geographic name as entry element | Product management. |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Parameswaran, Ambi M. G. |
| Personal name | Jacob, Isaac |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Eastern University Library | Eastern University Library | General Stacks | 07/07/2017 | SPD | 701.00 | 658.8 KES 2015 | 15903 | 12/09/2017 | 10/07/2017 | Books | |||||
| Dewey Decimal Classification | Eastern University Library | Eastern University Library | General Stacks | 07/07/2017 | SPD | 701.00 | 2 | 658.8 KES 2015 | 15904 | 15/02/2018 | 10/07/2017 | Books | 12/02/2018 | ||||
| Dewey Decimal Classification | Eastern University Library | Eastern University Library | General Stacks | 07/07/2017 | SPD | 701.00 | 1 | 658.8 KES 2015 | 15905 | 24/08/2017 | 10/07/2017 | Books | 17/08/2017 |