Advertising and promotions: (Record no. 4667)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00767cam a22002534a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 4720 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhEU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190125111010.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150816s2012 ii ab b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131517383 |
| International Standard Book Number | 8131517381 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | BD-DhEU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 23 |
| Item number | SEA 2012 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Semenik, Richard J. |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and promotions: |
| Statement of responsibility, etc | Richard J. Semenik...[et al.] |
| Remainder of title | an integrated brand approach/ |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | India: |
| Name of publisher, distributor, etc | Cengage Learning, |
| Date of publication, distribution, etc | c2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xli, 710 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Name of Cataloguer | |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising campaigns. |
| Topical term or geographic name as entry element | Communication in marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date checked out | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Eastern University Library | Eastern University Library | General Stacks | 02/08/2015 | Parama | 775.00 | 659.1 SEA 2012 | 15365 | 16/08/2015 | 16/08/2015 | Books | ||||||
| Dewey Decimal Classification | Eastern University Library | Eastern University Library | General Stacks | 06/02/2017 | Shaurov Pub. | 656.00 | 1 | 659.1 SEA 2012 | 15789 | 11/06/2019 | 06/02/2017 | Books | 25/01/2019 | Dhanmondi Library |