How brands grow : (Record no. 4616)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00717pam a22002414a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 4664 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhEU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150622163121.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150622s2010 enka b 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780195573565 (hbk.) |
| International Standard Book Number | 0195573560 (hbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UKM |
| Transcribing agency | UKM |
| Modifying agency | DLC |
| -- | BD-DhEU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Edition number | 23 |
| Item number | SHH 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sharp, Byron. |
| 245 10 - TITLE STATEMENT | |
| Title | How brands grow : |
| Remainder of title | what marketers don't know / |
| Statement of responsibility, etc | by Byron Sharp. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Oxford ; |
| -- | New York : |
| Name of publisher, distributor, etc | Oxford University Press, |
| Date of publication, distribution, etc | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 228 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 218-228). |
| 590 ## - LOCAL NOTE (RLIN) | |
| Name of Cataloguer | |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Eastern University Library | Eastern University Library | General Stacks | 21/06/2015 | Karim International | 2740.00 | 658.827 SHH 2010 | 15266 | 22/06/2015 | 22/06/2015 | Books | ||||
| Dewey Decimal Classification | Eastern University Library | Eastern University Library | General Stacks | 21/06/2015 | Karim International | 2740.00 | 658.827 SHH 2010 | 15267 | 22/06/2015 | 22/06/2015 | Books |