The ultimate marketing toolkit : (Record no. 4465)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01217cam a22002894a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 4599 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhEU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150324101116.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050909s2006 maua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1593374976 |
| International Standard Book Number | 9781593374976 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | IG# |
| -- | BAKER |
| -- | UKM |
| -- | DLC |
| -- | BD-DhEU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 |
| Edition number | 23 |
| Item number | PEU 2005 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Peters, Paula, |
| Dates associated with a name | 1973- |
| 245 14 - TITLE STATEMENT | |
| Title | The ultimate marketing toolkit : |
| Remainder of title | ads that attract customers, brochures that create buzz, web sites that wow / |
| Statement of responsibility, etc | Paula Peters. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Avon, Mass. : |
| Name of publisher, distributor, etc | Adams Media, |
| Date of publication, distribution, etc | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 215 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The thirty-second sound bite -- The unique logo -- The tag line -- The business card -- The letterhead -- The bio -- The introductory letter -- The postcard -- The press release -- The ad -- The brochure -- The web site -- The newsletter -- When to hire a professional -- Samples. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Name of Cataloguer | |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Geographic subdivision | United States. |
| Topical term or geographic name as entry element | Sales promotion |
| Geographic subdivision | United States. |
| Topical term or geographic name as entry element | Advertising |
| Geographic subdivision | United States. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/ecip0519/2005026070.html">http://www.loc.gov/catdir/toc/ecip0519/2005026070.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Eastern University Library | Eastern University Library | General Stacks | 18/03/2015 | Paragon Ent. | 553.00 | 658.82 PEU 2009 | 15036 | 24/03/2015 | 24/03/2015 | Books | ||||
| Dewey Decimal Classification | Eastern University Library | Eastern University Library | General Stacks | 18/03/2015 | Paragon Ent. | 553.00 | 658.82 PEU 2009 | 15037 | 24/03/2015 | 24/03/2015 | Books |