24 brand mantras : (Record no. 4441)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00788mam a22002654a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 4473 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhEU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150320155823.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150316s2001 ii 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8178290022 (India : pb) |
| International Standard Book Number | 0761995250 |
| International Standard Book Number | 0761995250 (pb) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | C#P |
| -- | UKM |
| -- | BD-DhEU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Edition number | 23 |
| Item number | KAB 2001 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kapoor, Jagdeep, |
| Dates associated with a name | 1960- |
| 245 10 - TITLE STATEMENT | |
| Title | 24 brand mantras : |
| Remainder of title | finding a place in the minds and hearts of consumers / |
| Statement of responsibility, etc | Jagdeep Kapoor. |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Twenty-four brand mantras |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi ; |
| -- | Thousand Oaks, Calif. : |
| Name of publisher, distributor, etc | Response Books, |
| Date of publication, distribution, etc | 2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 111 p. ; |
| Dimensions | 21 cm. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Name of Cataloguer | |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products. |
| Topical term or geographic name as entry element | Customer relations. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Eastern University Library | Eastern University Library | General Stacks | 16/03/2015 | Paragon Ent. | 348.00 | 658.827 KAB 2001 | 15026 | 20/03/2015 | 20/03/2015 | Books | |||||
| Dewey Decimal Classification | Eastern University Library | Eastern University Library | General Stacks | 16/03/2015 | Paragon Ent. | 348.00 | 1 | 658.827 KAB 2001 | 15027 | 02/10/2016 | 20/03/2015 | Books | 18/09/2016 |