Selling and sales management / (Record no. 3760)

MARC details
000 -LEADER
fixed length control field 01273nam a22002777a 4500
001 - CONTROL NUMBER
control field 3822
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhEU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140518142811.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140518b2009 ii ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131725863
040 ## - CATALOGING SOURCE
Modifying agency BD-DhEU
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/1
Edition number 23
Item number JOS 2009
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Jobber, David,
245 10 - TITLE STATEMENT
Title Selling and sales management /
Statement of responsibility, etc David Jobber, Geoffrey Lancaster.
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc Dorling Kindersley,
Date of publication, distribution, etc 2009.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 526 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Development and role of selling in marketing -- Sales strategies -- Consumer and organisational buyer behaviour -- Sales settings -- International selling -- Law and ethical issues -- Sales responsibilities and preparation -- Personal selling skills -- Key account management -- Relationship selling -- Direct marketing -- Internet and IT applications in selling and sales management -- Recruitment and selection -- Motivation and training -- Organisation and control -- Sales forecasting and budgeting -- Salesforce evaluation.
590 ## - LOCAL NOTE (RLIN)
Name of Cataloguer
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Selling.
Topical term or geographic name as entry element Sales management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Lancaster, Geoffrey,
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Public note
    Dewey Decimal Classification   Not For Loan Eastern University Library Eastern University Library General Stacks 17/05/2014   658.8/1 JOS 2009 14085 18/05/2014 18/05/2014 Books Dhanmondi Library
    Dewey Decimal Classification     Eastern University Library Eastern University Library General Stacks 17/05/2014   658.8/1 JOS 2009 14086 18/05/2014 18/05/2014 Books  
Last Updated on 16 October 2024
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