Basic marketing : (Record no. 3752)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00769nam a22002657a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 3814 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhEU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170719120945.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140517s2005 ii b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070620180 |
| International Standard Book Number | 9780070620186 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BD-DhEU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 23 |
| Item number | PEB 2006 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. |
| 245 10 - TITLE STATEMENT | |
| Title | Basic marketing : |
| Remainder of title | a global-managerial approach / |
| Statement of responsibility, etc | William D. Perreault, Jr., E. Jerome McCarthy. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi. : |
| Name of publisher, distributor, etc | McGraw-Hill, |
| Date of publication, distribution, etc | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 844 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 25 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | McGraw-Hill/Irwin series in marketing |
| 590 ## - LOCAL NOTE (RLIN) | |
| Name of Cataloguer | |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date checked out | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Eastern University Library | Eastern University Library | General Stacks | 15/05/2014 | Shaurav Pub | 799.00 | 658.8 PEB 2006 | 14042 | 28/02/2015 | 17/05/2014 | Books | ||||||
| Dewey Decimal Classification | Eastern University Library | Eastern University Library | General Stacks | 15/05/2014 | Shaurav Pub | 799.00 | 6 | 658.8 PEB 2006 | 14043 | 23/10/2018 | 17/05/2014 | Books | 12/10/2018 | |||||
| Dewey Decimal Classification | Eastern University Library | Eastern University Library | General Stacks | 07/07/2017 | SPD | 807.00 | 1 | 658.8 PEB 2006 | 15927 | 14/10/2018 | 17/07/2017 | Books | 12/10/2018 | Dhanmondi Library | ||||
| Dewey Decimal Classification | Eastern University Library | Eastern University Library | General Stacks | 07/07/2017 | SPD | 807.00 | 1 | 658.8 PEB 2006 | 15928 | 07/02/2018 | 17/07/2017 | Books | 24/12/2017 |