Advertising and promotion : (Record no. 3748)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00917nam a22003137a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 3810 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhEU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200108140456.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140515s2013 ii a b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259026850 |
| International Standard Book Number | 125902685 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BD-DhEU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 23 |
| Item number | BEA 2013 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and promotion : |
| Remainder of title | an integrated marketing communications perspective / |
| Statement of responsibility, etc | George E. Belch & Michael A. Belch. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | McGraw-Hill, |
| Date of publication, distribution, etc | c2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xliii, 1015 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Irwin/McGraw-Hill series in marketing |
| 590 ## - LOCAL NOTE (RLIN) | |
| Name of Cataloguer | |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| Topical term or geographic name as entry element | Sales promotion. |
| Topical term or geographic name as entry element | Communication in marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A. |
| Personal name | Belch, George E. |
| Dates associated with a name | - |
| Title of a work | . |
| Personal name | Purani, Keyoor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 8 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Total Renewals | Date checked out | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Eastern University Library | Eastern University Library | General Stacks | 15/05/2014 | Shaurav Pub | 625.00 | 659.1 BEA 2013 | 14044 | 15/05/2014 | 15/05/2014 | Books | |||||||
| Dewey Decimal Classification | Eastern University Library | Eastern University Library | General Stacks | 15/05/2014 | Shaurav Pub | 625.00 | 11 | 659.1 BEA 2013 | 14045 | 22/04/2018 | 15/05/2014 | Books | 5 | 30/11/2017 | |||||
| Dewey Decimal Classification | Eastern University Library | Eastern University Library | General Stacks | 15/05/2014 | Shaurav Pub | 625.00 | 13 | 659.1 BEA 2013 | 14046 | 19/01/2020 | 15/05/2014 | Books | 7 | 08/01/2020 | |||||
| Dewey Decimal Classification | Eastern University Library | Eastern University Library | General Stacks | 15/05/2014 | Shaurav Pub | 625.00 | 9 | 659.1 BEA 2013 | 14047 | 10/11/2017 | 15/05/2014 | Books | 1 | 04/11/2017 | |||||
| Dewey Decimal Classification | Eastern University Library | Eastern University Library | General Stacks | 15/05/2014 | Shaurav Pub | 625.00 | 16 | 659.1 BEA 2013 | 14048 | 05/02/2020 | 15/05/2014 | Books | 7 | 08/01/2020 | |||||
| Dewey Decimal Classification | Eastern University Library | Eastern University Library | General Stacks | 19/12/2016 | Parama Pub. | 764.00 | 5 | 659.1 BEA 2013 | 15748 | 04/02/2020 | 20/12/2016 | Books | 05/11/2019 | Dhanmondi Library | |||||
| Dewey Decimal Classification | Eastern University Library | Eastern University Library | General Stacks | 06/07/2017 | SPD | 631.00 | 3 | 659.1 BEA 2013 | 15876 | 04/12/2019 | 06/07/2017 | Books | 03/12/2019 | ||||||
| Dewey Decimal Classification | Eastern University Library | Eastern University Library | General Stacks | 06/07/2017 | SPD | 631.00 | 3 | 659.1 BEA 2013 | 15877 | 12/07/2018 | 06/07/2017 | Books | 04/07/2018 | ||||||
| Dewey Decimal Classification | Eastern University Library | Eastern University Library | General Stacks | 06/07/2017 | SPD | 631.00 | 4 | 659.1 BEA 2013 | 15878 | 19/01/2020 | 06/07/2017 | Books | 1 | 08/01/2020 |