MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01547cam a2200397Ia 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
3361 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhEU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20130906185340.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
|---|
| fixed length control field |
m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr cn- |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
030728s2008 enka sb 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0585458081 |
|
|---|
| International Standard Book Number |
9780750686334 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)52733341 |
|
|---|
| System control number |
(OCoLC)ocm52733341 |
|
|---|
| System control number |
(N$T)ocm52733341 |
|
|---|
| System control number |
(NNC)4254514 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
N$T |
| Transcribing agency |
N$T |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.55 |
| Item number |
.G86 2002eb |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.812 |
| Edition number |
23 |
| Item number |
GUT 2008 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gummesson, Evert, |
| Dates associated with a name |
1936- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Total relationship marketing |
| Medium |
[electronic resource] : |
| Remainder of title |
marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm / |
| Statement of responsibility, etc |
Evert Gummesson. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Oxford ; |
| -- |
Boston : |
| Name of publisher, distributor, etc |
Butterworth-Heinemann, |
| Date of publication, distribution, etc |
c2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 376 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. [317]-337) and index. |
| 533 ## - REPRODUCTION NOTE |
|---|
| Type of reproduction |
Electronic reproduction. |
| Place of reproduction |
Boulder, Colo. : |
| Agency responsible for reproduction |
NetLibrary, |
| Date of reproduction |
2003. |
| Note about reproduction |
Available via World Wide Web. |
| -- |
Access may be limited to NetLibrary affiliated libraries. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Name of Cataloguer |
|
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Relationship marketing. |
|
|---|
| Topical term or geographic name as entry element |
Relationship |
| 655 #7 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| Source of term |
local |
| 776 1# - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Qualifying information |
Original |
| International Standard Book Number |
0750654074 |
| Record control number |
(DLC) 2002074374 |
| -- |
(OCoLC)49903245 |
| 856 4# - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://www.columbia.edu/cgi-bin/cul/resolve?clio4254514">http://www.columbia.edu/cgi-bin/cul/resolve?clio4254514</a> |
| Public note |
Click here for full text. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
