Marketing research : (Record no. 2555)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00862cam a22002654a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1789 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhEU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20130316155758.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121019s2006 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780195676969 (pbk.) |
| International Standard Book Number | 0195676963 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | BD-DhEU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Edition number | 22 |
| Item number | EAM 2006 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Easwaran, Sunanda. |
| 9 (RLIN) | 7449 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research : |
| Remainder of title | concepts, practices, and cases / |
| Statement of responsibility, etc | Sunanda Easwaran, Sharmila J. Singh. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Oxford ; |
| -- | New York : |
| Name of publisher, distributor, etc | Oxford University Press, |
| Date of publication, distribution, etc | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 605 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Name of Cataloguer | |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| 9 (RLIN) | 2117 |
| Topical term or geographic name as entry element | Marketing research |
| Form subdivision | Case studies. |
| 9 (RLIN) | 7450 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Singh, Sharmila J. |
| 9 (RLIN) | 7451 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Eastern University Library | Eastern University Library | General Stacks | 15/10/2012 | Friends' | 615.00 | 658.83 EAM 2006 | 12708 | 30/05/2017 | 19/10/2012 | Books |