Integrated advertising, promotion & marketing communications / (Record no. 1641)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00860cam a22002778a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 753 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhEU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190516151825.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120901s2007 ii 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131709962 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhEU |
| Transcribing agency | BD-DhEU |
| Modifying agency | BD-DhEU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 22 |
| Item number | CLI 2007 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clow, Kenneth E. |
| 9 (RLIN) | 8 |
| 245 10 - TITLE STATEMENT | |
| Title | Integrated advertising, promotion & marketing communications / |
| Statement of responsibility, etc | Kenneth E. Clow, Donald Baack. |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Integrated advertising, promotion, and marketing communications |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Pearson Prentice Hall, |
| Date of publication, distribution, etc | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 537 p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Name of Cataloguer | |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing. |
| 9 (RLIN) | 4076 |
| Topical term or geographic name as entry element | Advertising. |
| 9 (RLIN) | 3969 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baack, Donald. |
| 9 (RLIN) | 9 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 8 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Total Renewals | Date checked out | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Eastern University Library | Eastern University Library | General Stacks | 20/11/2011 | Parama | 660.00 | 659.1 CLI 2007 | 11546 | 01/09/2012 | 01/09/2012 | Books | |||||||
| Dewey Decimal Classification | Eastern University Library | Eastern University Library | General Stacks | 20/11/2011 | Parama | 660.00 | 8 | 659.1 CLI 2007 | 11547 | 16/06/2019 | 01/09/2012 | Books | 3 | 25/01/2019 | |||||
| Dewey Decimal Classification | Eastern University Library | Eastern University Library | General Stacks | 20/11/2011 | Parama | 660.00 | 17 | 659.1 CLI 2007 | 11548 | 19/05/2019 | 01/09/2012 | Books | 6 | 16/05/2019 | Dhanmondi Library | ||||
| Dewey Decimal Classification | Eastern University Library | Eastern University Library | General Stacks | 03/10/2011 | 8 | 659.1 CLI 2007 | 11308 | 04/11/2019 | 01/09/2012 | Books | 6 | 21/04/2019 |