MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01184cam a22003014a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
1679 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhEU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20120829094131.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120829s2008 njua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470119860 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
BD-DhEU |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Edition number |
22 |
| Item number |
CAK 2008 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Kellogg on advertising & media : |
| Remainder of title |
the Kellogg School of Management / |
| Statement of responsibility, etc |
edited by Bobby J. Calder. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Kellogg on advertising and media |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Hoboken, N.J. : |
| Name of publisher, distributor, etc |
John Wiley & Sons, |
| Date of publication, distribution, etc |
c2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 292 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Name of Cataloguer |
|
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising media planning. |
| 9 (RLIN) |
4349 |
|
|---|
| Topical term or geographic name as entry element |
Advertising. |
| 9 (RLIN) |
3969 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Calder, Bobby J. |
| 9 (RLIN) |
4350 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
J.L. Kellogg Graduate School of Management. |
| 9 (RLIN) |
1128 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0806/2007052392-d.html">http://www.loc.gov/catdir/enhancements/fy0806/2007052392-d.html</a> |
|
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0808/2007052392-t.html">http://www.loc.gov/catdir/enhancements/fy0808/2007052392-t.html</a> |
|
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0814/2007052392-b.html">http://www.loc.gov/catdir/enhancements/fy0814/2007052392-b.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
