MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01232cam a22003014a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
1677 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhEU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20120829092946.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120829s2004 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0749442565 |
|
|---|
| International Standard Book Number |
0749443324 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
BD-DhEU |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659 |
| Edition number |
22 |
| Item number |
MIB 2004 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mikunda, Christian. |
| 9 (RLIN) |
4343 |
| 240 10 - UNIFORM TITLE |
|---|
| Uniform title |
<a href="Marketing spuren.">Marketing spuren.</a> |
| Language of a work |
English |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Brand lands, hot spots & cool spaces : |
| Remainder of title |
welcome to the third place and the total marketing experience / |
| Statement of responsibility, etc |
Christian Mikunda. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London ; |
| -- |
Sterling, VA : |
| Name of publisher, distributor, etc |
Kogan Page, |
| Date of publication, distribution, etc |
c2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 221 p. , [16] p. of plates : |
| Other physical details |
ill. (some col.) ; |
| Dimensions |
25 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"First published in Germany in 2002 as Marketing spuren : Willkommen am dritten Ort"--Verso t.p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. [201]) and index. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Name of Cataloguer |
|
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Special events |
| General subdivision |
Marketing. |
| 9 (RLIN) |
4344 |
|
|---|
| Topical term or geographic name as entry element |
Special events |
| General subdivision |
Planning. |
| 9 (RLIN) |
4345 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0715/2004005768-d.html">http://www.loc.gov/catdir/enhancements/fy0715/2004005768-d.html</a> |
|
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0912/2004005768-b.html">http://www.loc.gov/catdir/enhancements/fy0912/2004005768-b.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
