Advertising and promotion : (Record no. 1606)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00995cam a22003014a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1676 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhEU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191203165327.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120828s2004 maua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072536764 |
| International Standard Book Number | 0071214380 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | BD-DhEU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 23 |
| Item number | BEA 2004 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| Fuller form of name | (George Edward), |
| Dates associated with a name | 1951- |
| 9 (RLIN) | 4342 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and promotion : |
| Remainder of title | an integrated marketing communications perspective / |
| Statement of responsibility, etc | George E. Belch & Michael A. Belch. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | McGraw-Hill, |
| Date of publication, distribution, etc | c2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 779, [67] p. : |
| Other physical details | col. ill. ; |
| Dimensions | 24 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | McGraw-Hill/Irwin series in marketing |
| 9 (RLIN) | 4052 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. EN1-EN25) and index. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Name of Cataloguer | |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 9 (RLIN) | 3969 |
| Topical term or geographic name as entry element | Sales promotion. |
| 9 (RLIN) | 3141 |
| Topical term or geographic name as entry element | Communication in marketing. |
| 9 (RLIN) | 4076 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A. |
| 9 (RLIN) | 4337 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Eastern University Library | Eastern University Library | General Stacks | 02/07/2007 | 10 | 1 | 659.1 BEA 2004 | 02253 | 19/11/2017 | 31/10/2017 | 28/08/2012 | Books | |||||
| Dewey Decimal Classification | Eastern University Library | Eastern University Library | General Stacks | 02/07/2007 | 2 | 659.1 BEA 2004 | 02254 | 29/04/2017 | 21/04/2017 | 28/08/2012 | Books | ||||||
| Dewey Decimal Classification | Eastern University Library | Eastern University Library | General Stacks | 02/07/2007 | 11 | 3 | 659.1 BEA 2004 | 02255 | 23/07/2018 | 11/07/2018 | 28/08/2012 | Books | Permanent Campus library | ||||
| Dewey Decimal Classification | Eastern University Library | Eastern University Library | General Stacks | 02/07/2007 | 4 | 659.1 BEA 2004 | 04416 | 22/04/2018 | 28/07/2017 | 28/08/2012 | Books | Permanent Campus Library | |||||
| Dewey Decimal Classification | Eastern University Library | Eastern University Library | General Stacks | 02/07/2007 | 2 | 659.1 BEA 2004 | 02257 | 12/07/2018 | 11/07/2018 | 28/08/2012 | Books | ||||||
| Dewey Decimal Classification | Eastern University Library | Eastern University Library | General Stacks | 02/07/2007 | 6 | 659.1 BEA 2004 | 02258 | 04/12/2019 | 03/12/2019 | 28/08/2012 | Books | ||||||
| Dewey Decimal Classification | Eastern University Library | Eastern University Library | General Stacks | 02/07/2007 | 659.1 BEA 2004 | 02259 | 28/08/2012 | 28/08/2012 | Books | ||||||||
| Dewey Decimal Classification | Eastern University Library | Eastern University Library | General Stacks | 02/07/2007 | 7 | 1 | 659.1 BEA 2004 | 07167 | 12/11/2017 | 04/11/2017 | 28/08/2012 | Books | |||||
| Dewey Decimal Classification | Eastern University Library | Eastern University Library | General Stacks | 02/07/2007 | 4 | 659.1 BEA 2004 | 07168 | 12/07/2018 | 03/07/2018 | 28/08/2012 | Books | ||||||
| Dewey Decimal Classification | Eastern University Library | Eastern University Library | General Stacks | 02/07/2007 | 8 | 1 | 659.1 BEA 2004 | 04418 | 07/06/2018 | 05/06/2018 | 28/08/2012 | Books |