Advertising and promotion : (Record no. 1603)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00975cam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1673 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhEU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20120828120938.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120828s2001 maua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072314451 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | BD-DhEU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 23 |
| Item number | BEA 2001 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| Fuller form of name | (George Edward), |
| Dates associated with a name | 1951- |
| 9 (RLIN) | 4335 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and promotion : |
| Remainder of title | an integrated marketing communications perspective / |
| Statement of responsibility, etc | George E. Belch & Michael A. Belch. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston, Mass. : |
| Name of publisher, distributor, etc | Irwin/McGraw-Hill |
| Date of publication, distribution, etc | 2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 795, GL13, EN22, CR3, IN19 p. : |
| Dimensions | ol. ill. ; |
| -- | 29 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Irwin/McGraw-Hill series in marketing |
| 9 (RLIN) | 4336 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Name of Cataloguer | |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 9 (RLIN) | 3969 |
| Topical term or geographic name as entry element | Sales promotion. |
| 9 (RLIN) | 3141 |
| Topical term or geographic name as entry element | Communication in marketing. |
| 9 (RLIN) | 4076 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A. |
| 9 (RLIN) | 4337 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Eastern University Library | Eastern University Library | General Stacks | 20/09/2003 | 659.1 BEA 2001 | 00889 | 28/08/2012 | 28/08/2012 | Books |