MARC details
| 000 -LEADER |
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| fixed length control field |
01184cam a2200325 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
1490 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
BD-DhEU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20120812155936.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
120812s2010 ii b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071635592 |
|
|---|
| International Standard Book Number |
0071635599 |
|
|---|
| International Standard Book Number |
9780070700482 |
|
|---|
| International Standard Book Number |
0070700486 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| Transcribing agency |
UKM |
| Modifying agency |
BTCTA |
| -- |
BWX |
| -- |
BKL |
| -- |
SINLB |
| -- |
C#P |
| -- |
VP@ |
| -- |
YDXCP |
| -- |
SXC |
| -- |
DLC |
| -- |
BD-DhEU |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
22 |
| Item number |
TRR 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Trout, Jack. |
| 9 (RLIN) |
4200 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Repositioning : |
| Remainder of title |
marketing in an era of competition, change, and crisis / |
| Statement of responsibility, etc |
Jack Trout with Steve Rivkin. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New Delhi: |
| Name of publisher, distributor, etc |
Tata McGraw-Hill, |
| Date of publication, distribution, etc |
c2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
iv, 217 p. ; |
| Dimensions |
22 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Name of Cataloguer |
|
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Positioning (Advertising) |
| 9 (RLIN) |
4201 |
|
|---|
| Topical term or geographic name as entry element |
Competition. |
| 9 (RLIN) |
1166 |
|
|---|
| Topical term or geographic name as entry element |
Strategic planning. |
| 9 (RLIN) |
1170 |
|
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rivkin, Steve, |
| Dates associated with a name |
1947- |
| 9 (RLIN) |
4202 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
