Principles of marketing: (Record no. 1525)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00956cam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1548 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhEU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240828110140.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120812s2010 ii a b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131731017 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn268788849 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | YDX |
| -- | BTCTA |
| -- | YDXCP |
| -- | DLC |
| -- | BD-DhEU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 23 |
| Item number | KOP 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 9 (RLIN) | 25 |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing: |
| Statement of responsibility, etc | Philip Kotler, Gary Armstrong, Prafulla Y. Agnihotri and Ehsan ul Haque |
| Remainder of title | a South Asian perspective / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Delhi : |
| Name of publisher, distributor, etc | Prentice Hall, |
| Date of publication, distribution, etc | c2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 613, [105] p. : |
| Other physical details | ill. (chiefly col.) ; |
| Dimensions | 29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. R1-R26) and indexes. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Name of Cataloguer | |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| Fuller form of name | (Gary M.) |
| 9 (RLIN) | 4164 |
| Personal name | Agnihotri, Prafulla Y. |
| 9 (RLIN) | 4165 |
| Personal name | Haque, Ehsan ul |
| 9 (RLIN) | 4166 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 14 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | Source of acquisition | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Eastern University Library | Eastern University Library | General Stacks | 26/04/2011 | 4 | 1 | 658.8 KOP 2010 | 10775 | 20/11/2024 | 28/08/2024 | 12/08/2012 | Books | ||||||
| Dewey Decimal Classification | Eastern University Library | Eastern University Library | General Stacks | 20/11/2011 | 68 | 17 | 658.8 KOP 2010 | 11542 | 03/12/2019 | 01/12/2019 | 27/08/2012 | Books | parama | 714.00 | ||||
| Dewey Decimal Classification | Not For Loan | Eastern University Library | Eastern University Library | General Stacks | 17/07/2010 | 2 | 658.8 KOP 2010 | 09817 | 07/01/2013 | 07/01/2013 | 04/11/2012 | Books | ||||||
| Dewey Decimal Classification | Eastern University Library | Eastern University Library | General Stacks | 20/11/2011 | 48 | 19 | 658.8 KOP 2010 | 11543 | 26/11/2019 | 27/10/2019 | 21/04/2013 | Books | Parama | 714.00 | ||||
| Dewey Decimal Classification | Eastern University Library | Eastern University Library | General Stacks | 07/06/2013 | 33 | 17 | 658.8 KOP 2010 | 13379 | 25/09/2023 | 10/09/2023 | 08/06/2013 | Books | Mullick & Brothers | 950.00 | ||||
| Dewey Decimal Classification | Eastern University Library | Eastern University Library | General Stacks | 07/06/2013 | 7 | 1 | 658.8 KOP 2010 | 13380 | 09/07/2014 | 02/02/2014 | 08/06/2013 | Books | Mullick & Brothers | 950.00 | ||||
| Dewey Decimal Classification | Eastern University Library | Eastern University Library | General Stacks | 07/06/2013 | 38 | 21 | 658.8 KOP 2010 | 13381 | 15/12/2023 | 18/11/2023 | 08/06/2013 | Books | Mullick & Brothers | 950.00 | ||||
| Dewey Decimal Classification | Eastern University Library | Eastern University Library | General Stacks | 20/11/2013 | 32 | 17 | 658.8 KOP 2010 | 11541 | 18/11/2023 | 18/10/2023 | 01/03/2014 | Books | Parama | |||||
| Dewey Decimal Classification | Eastern University Library | Eastern University Library | 06/08/2014 | 47 | 21 | 658.8 KOP 2010 | 11544 | 09/12/2019 | 01/12/2019 | 06/08/2014 | Books | |||||||
| Dewey Decimal Classification | Eastern University Library | Eastern University Library | General Stacks | 15/02/2006 | 12 | 4 | 658.8 KOP 2010 | 05412 | 03/03/2018 | 19/02/2018 | 08/01/2017 | Books |