MARC details
| 000 -LEADER |
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| fixed length control field |
01773cas a2200445 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
1648 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
BD-DhEU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170718163427.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
120812c1990 mau b 0 a0eng c |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0072864702 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
OPosmS |
| Transcribing agency |
OPosmS |
| Modifying agency |
InU |
| -- |
NST |
| -- |
DLC |
| -- |
NSDP |
| -- |
CaQQL |
| -- |
OCoLC |
| -- |
DLC |
| -- |
NLGGC |
| -- |
OCoLC |
| -- |
BD-DhEU |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8 |
| Edition number |
23 |
| Item number |
PEA 1990 |
| 210 0# - ABBREVIATED TITLE |
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| Abbreviated title |
Appl. basic mark. |
| 222 #0 - KEY TITLE |
|---|
| Key title |
Applications in basic marketing |
| 245 00 - TITLE STATEMENT |
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| Title |
Applications in basic marketing : |
| Remainder of title |
clippings from the popular business press / |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2004-05 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Bosto: |
| Name of publisher, distributor, etc |
McGraw-Hill/Irwin, |
| Date of publication, distribution, etc |
c2005 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
v. : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm. |
| 310 ## - CURRENT PUBLICATION FREQUENCY |
|---|
| Current publication frequency |
Annual |
| 362 0# - DATES OF PUBLICATION AND/OR SEQUENTIAL DESIGNATION |
|---|
| Dates of publication and/or sequential designation |
1990- |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Latest issue consulted: 2004/2005. |
|
|---|
| General note |
Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005> |
|
|---|
| General note |
Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Clippings from the popular business press." |
| 580 ## - LINKING ENTRY COMPLEXITY NOTE |
|---|
| Linking entry complexity note |
Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Name of Cataloguer |
|
|
|---|
| Name of Cataloguer |
|
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| Form subdivision |
Periodicals. |
| 9 (RLIN) |
4144 |
|
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management |
| Form subdivision |
Periodicals. |
| 9 (RLIN) |
4145 |
|
|---|
| Topical term or geographic name as entry element |
Marketing |
| Form subdivision |
Périodiques. |
| 9 (RLIN) |
4146 |
|
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Coupures de presse |
| Form subdivision |
Périodiques. |
| 9 (RLIN) |
4147 |
|
|---|
| Topical term or geographic name as entry element |
Marketing. |
| Source of heading or term |
gtt |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
McCarthy, E. Jerome |
| Fuller form of name |
(Edmund Jerome) |
| 9 (RLIN) |
4148 |
|
|---|
| Personal name |
Perreault, William D. |
| 9 (RLIN) |
4149 |
|
|---|
| Personal name |
McCarthy, E. Jerome |
| Fuller form of name |
(Edmund Jerome). |
| Title of a work |
Basic marketing. |
| 9 (RLIN) |
4150 |
|
|---|
| Personal name |
McCarthy, E. Jerome |
| Fuller form of name |
(Edmund Jerome). |
| Title of a work |
Essentials of marketing. |
| 9 (RLIN) |
4151 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
