Marketing: (Record no. 1518)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00630nam a22002297a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1544 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhEU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20120812113649.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120812t2010 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131512319 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhEU |
| Transcribing agency | BD-DhEU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.8 |
| Item number | PRM 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pride, Willaim M. |
| 9 (RLIN) | 4143 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing: |
| Remainder of title | planning, implementation, and control / |
| Statement of responsibility, etc | William M. Pride and O. C. Ferrell |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Australia: |
| Name of publisher, distributor, etc | Cengage Learning, |
| Date of publication, distribution, etc | c2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 564 p.: |
| Other physical details | ill.; |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Name of Cataloguer | |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Eastern University Library | Eastern University Library | General Stacks | 28/09/2010 | 658.8 PRM 2010 | 10146 | 12/08/2012 | 12/08/2012 | Books |